We are Humla!

Humla is on a mission to strengthen the business for the retail of tomorrow by building the next generation of financial services and loyalty products.

Right now we are looking to bring our new financial services platform to retail companies that want to build stronger relationships with their customers. 

Press and newsJoin our nest

Part of Axel Johnson Group

Humla was founded by Axel Johnson, a company group that has over 1.5 million customer interactions every day. This means that we are developing our products and services in collaboration with some of the most established and loved retail brands in Sweden.

This is Axel Johnson

In collaboration with SEBx

Humla is collaborating with SEBs innovation studio SEBx and their Banking as a Service platform. This gives Humla a unique opportunity to build products on a next generation banking platform combined with the security of a well-established bank.

Explore SEBx BaaS

Humla – A positive force in financial services

We aim to strengthen the retail business and want to be a positive force for change within the financial services industry through products designed with respect for customer's best interest and their integrity.

Come fly with us!

We are gathering cutting-edge expertise within financial services, digital customer experience and advanced data analysis. Right now we are looking to bring our new financial services platform to retail companies that want to build stronger relationships with their customers.

Join our nest

Humla AB is a fintech start-up founded by the Axel Johnson Group.

© 2022 Humla AB. All rights reserved.